Boxer Rebellion

June 11, 2010 § 1 Comment

So I crashed my bicycle and broke my collar bone last week. It hurts, but it was pretty much my own fault so I can’t complain. One of my biggest frustrations so far, apart from my inability to make a peanut butter sandwich, is that I can’t pick up anything heavy. And a wine bottle is juust heavy enough. That pang in my clavicle sharply reminds me that glass is heavy, and is kind of a dumb way of moving wine around the world. Did you know that up to 40% of the shipping weight of a case of wine is the glass? That’s a lot of diesel fuel just to move the packaging around. Several alternatives now exist, including  Tetra-Pak, which is similar to a giant juice box, but rounder and without a bendy straw. For a while, these mostly were used for bland industrially produced wine, which is also a waste of diesel fuel and your liver besides. It left a bad taste in the mouths of wine enthusiasts for alternative packaging in the way that GM’s spectacularly horrible engines from the 70’s ruined the American appetite for diesel cars.

Enter Matt Cain. Matt used to represent the wines of Kermit Lynch Wine Merchant, an importer of delicious French and Italian wines and representative of some of Europe’s most committed organic growers. But it struck Matt as incongruous to get so excited about organic viticulture when the logistical side of the business was so…dirty. He started his own company, Yellow and Blue, to complete the circle of sustainability by selling organically grown wine in a better container. He visits with certified organic wine estates, tastes, buys the production from the family and then sells it to you in a light-weight Tetra Pak. Estate grown, organically certified, delicious, and half the carbon footprint of a glass bottle.  Take ’em on the boat, take ’em on a picnic, or jam one into the water bottle cage of your bicycle. Those of you in the neighborhood who visit us  á pied will have an easier walk home. AND they are one liter packages, so they’re a better value. Yellow and Blue Tetra Pak… a brand new Jetta TDi, it will completely upend opinion about a formerly scorned category.

We currently carry the Malbec and Torrontes, both from Argentina, and the Rosé from Spain; I invite you to come and check them out.


§ One Response to Boxer Rebellion

  • Susie Seigle Washo says:

    Sorry about your injury but I love how you tied it into your story! Also, love how you explained the organic option of a wine carton (if you call it that). I never would have thought to try it before- ever. Thanks to your enjoyable little blog I am on my way to the Wine Market to pick up the Malbec option this weekend. Thanks for the fun read and awesome little bit of worthy info, can’t wait to try it! Cheers

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